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IIT Palakkad IPTIF certified Digital Marketing course

Certified by IIT Palakkad Technology IHub

Are you looking for an industry-focused course that can land you a high-profile job? Our Advanced Digital Marketing Course with Generative AI integration is designed just for you! Do you know what the best part is? You’ll receive a joint certification from IIT Palakkad Technology IHub and Finprov Learning, adding massive value to your resume. This is an opportunity to learn SEO, social media, PPC, Social media marketing, Email marketing, Content marketing, and more through practical training. This course covers everything you need to succeed. We assure you of expert guidance, practical projects, and full placement support. Why wait? Step forward to make your future safe in our hands.

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Offline Fees
Starts at Rs. 90000
Online Fees
Starts at Rs. 85000
Duration
6 Months

Get Joint Certification in Digital Marketing from IIT Palakkad Technology IHub and Finprov Learning

Introduction to Advanced Digital Marketing with Generative AI Integration Program

This 6-month Digital Marketing Program, available offline and online, helps learners understand and apply today’s marketing tactics and tools. By joining our digital marketing training institute, you’ll learn about SEO, Search Engine Marketing (SEM), Email marketing, social media marketing, generative AI in marketing and automation, Analytics and optimisation to gain some hands-on skills. By the end of the course, there is also a final capstone project for students that enables practical exposure to digital marketing tools and techniques. Remember that if you have an authorised joint certification from IIT Palakkad Technology IHub and Finprov Learning in your hand, you will be able to stand out in our competitive job market.

IIT Palakad

Comprehensive Curriculum

Join this industry-relevant course, which covers the latest marketing techniques and tools to confirm your success in the digital world.

What does this course have to offer?

Key Highlights of Advanced Digital Marketing with Generative AI Integration Program

Our curriculum covers in-demand industry relevant topics

  • Search Engine Optimization
  • Inbound Marketing
  • Influencer Marketing
  • Google Ads
  • Social Media Marketing
  • Email Marketing
  • E-Commerce Marketing & Affiliate Marketing
  • WordPress

Participants will acquire skills in SEO, social media marketing, Google Ads, content marketing, email marketing, web analytics, campaign management and more.

Become an IIT Palakkad Technology IHub and Finprov Certified Digital Marketing Expert Today!

Get real experience, learn from experts, and start your journey toward a successful career in the growing field of digital marketing.

Earn A Joint Certification From IIT Palakkad Technology IHub And Finprov Learning

Take your career to the next level with a valuable joint Certification from Finprov and IIT Palakkad Technology IHub and stand out in a competitive job market.

IIT Palakad

Master Digital Marketing with A World-Class Curriculum

World-Class Curriculum

Learn digital marketing with expert guidance, build practical skills, and confidently advance your career. Gain hands-on experience and master data-driven decision-making.

    • Digital Marketing Landscape & Key Concepts
    • Understanding the Customer Journey & Marketing Channels
    • Website Setup: Domains, Hosting, SSL & Security
    • Introduction to AI in Marketing

    • Developing High-Quality Content & SEO-Friendly Structure
    • AI-Based Content Generation (ChatGPT, Jasper AI, Writesonic)
    • Landing Page Optimization for Conversions
    • Content Performance Measurement & ROI Analysis

    • Social Media Growth Strategies & Engagement Metrics
    • Content Calendar Planning & Hashtag Strategy
    • AI-Generated Social Media Posts & Scheduling
    • Influencer & Community Marketing

    • Paid Ad Platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter
    • Audience Targeting & Ad Budget Optimization
    • AI-Powered Ad Copy & A/B Testing (Persado, ChatGPT)
    • Retargeting & Conversion Rate Optimization

    • On-Page & Off-Page SEO Techniques
    • AI for Keyword Research & Competitive Analysis
    • Technical SEO & Google Search Console
    • SEO Audit & Performance Tracking

    • Google Ads Setup, CPC Bidding & Campaign Structuring
    • AI-Driven Ad Personalization & Automation
    • Campaign Optimization & Performance Analytics

    • Google Display Network (GDN) & YouTube Ads
    • Programmatic Advertising & AI-Based Ad Optimization
    • Hands-on Ad Creation & Performance Tracking

    • Email List Building, Segmentation & AI Personalization
    • A/B Testing & Email Copy Optimization (Optimail, Persado)
    • AI-Based Drip Campaigns & Automated Sequences

    • Google Analytics 4 (GA4) & Data Interpretation
    • Predictive Analytics & AI-Based Marketing Insights
    • Attribution Models & ROI Tracking

    • Google Search Console, Google Ads, Google Tag Manager
    • AI-Based Chatbots & CRM Automation
    • Competitor Analysis with SEMrush, Ahrefs, Moz

    • AI-Powered Content Creation: ChatGPT, Jasper AI, Writesonic
    • AI-Based Ad Copywriting & Image Generation (MidJourney, DALL-E)
    • AI Video Creation (Synthesia, Pictory) & AI Voiceovers (Lovo.ai)
    • AI-Driven Customer Engagement (Chatbots, AI-Personalization)
    • Ethical Considerations in AI-Based Marketing

    • Augmented Reality (AR) & Virtual Reality (VR) in Marketing
    • AI-Based Hyper-Personalization & Predictive Analytics
    • Future of Programmatic & Influencer Marketing

    • Understanding the Snapchat Audience
    • Setting Up Campaigns with Snapchat Ads Manager
    • Using AR Filters & Lenses as Marketing Tools
    • Measuring Ad Performance on Snapchat

    • Introduction to Spotify for Creators
    • Spotify SEO & Content Optimization
    • Using Spotify Creator Dashboard & Analytics
    • Overview of Other Platforms: Google Podcasts, Apple Podcasts, and more
    • Podcast Distribution & Engagement Strategies

    • The Role of Color, Layout, and Messaging in Decision-Making
    • Applying Neuromarketing to Digital Campaigns
    • Behavioral Marketing Strategies for Improved Conversion
    • Ethical Considerations in Neuromarketing

    • Adobe Firefly: Overview & Interface
    • Generating Visual Content with Text Prompts
    • Integration with Adobe Photoshop
    • Designing Landing Pages with Adobe Firefly
    • Creative Best Practices

    • Overview of Meta Threads
    • Marketing Strategies for Threads
    • Building Engagement and Brand Voice

    • Introduction to Upfluence
    • Finding & Collaborating with Influencers
    • Campaign Management & Analytics
    • ROI Measurement in Influencer Marketing

    • Using Zoho CRM for Lead Management
    • Integration with WhatsApp via Gupshup
    • Campaign Management with Zoho Mail
    • Automation and Workflow Optimization

Instructors

  • Abdulla Amal

    Abdulla Amal

    Digital Marketing Trainer

  • Sreejith T

    Sreejith T

    Digital Marketing Trainer

  • Gopikrishna R

    Gopikrishna R

    Digital Marketing Trainer

Certifications

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Skills You'll acquire

Advanced Digital Marketing with Generative AI Integration Program Highlights

Learn from Industry Experts

Advanced Digital Marketing program with Generative AI Integration

Become an expert in Digital Marketing today!

Learn important marketing strategies, practice with real-world examples, and get hands-on experience with top digital tools to grow your skills.

Frequently Asked Questions

FAQ

  • This Certification Program is about advanced digital marketing with generative AI integration which includes SEO and important marketing techniques.

  • Anyone interested in the digital marketing sector can join this course.

  • The course covers Digital Marketing & Internet Fundamentals, Content Strategy & Optimization, Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Display & Video Advertising, Email Marketing & Automation, Analytics, Measurement & Optimization, Digital Marketing Tools & Applications, Generative AI in Marketing & Automation, Emerging Trends & Innovations in Digital Marketing.

  • No, you don’t need experience. Basic computer skills and a willingness to learn are enough.

  • Yes, Practical training will be given.